Eric Vans, a trained advertising photographer, explores the relationship between beauty and a very personal truth.
The often dark and melancholy themes of Eric Vans’ works have in common the fascination of a personal sentimental confrontation. In order to purify these positions in the confrontation, the subtle twostep between the light and the rendering of the materials is obvious and even embellished. It is a photographic approach with pure lines, that he draw in his past as an advertising photographer.
The photographic action can create structures where they are not really present, but also deconstruct the reality. The action and the process are hypotheses, which he concretizes in his photographs.